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Better the devil you know...

We are very much firm believers in ‘every day being a school day‘. There are lessons to be learnt everywhere, but who would have thought sitting down to watch ‘Hail Satan’ - a documentary about the Satanic Temple – would be such an eye-opener?


Despite what the name might suggest, the Satanic Temple are not devil worshippers. They a are a nontheistic religious group who do not believe in God or the devil. They seek "to encourage benevolence and empathy among all people, reject tyrannical authority, advocate practical common sense and justice, and be directed by the human conscience to undertake noble pursuits guided by the individual will."


Satanic Principles

Their beliefs are articulated in “the seven tenets” that emphasise reason and science as well as values such as compassion and justice.

The first tenet states, “One should strive to act with compassion and empathy toward all creatures in accordance with reason.” Other tenets address bodily autonomy, the freedom to offend and taking responsibility for one’s mistakes. Okay, so they’re not perfect but they certainly provide another, dare I say refreshing, point of view.

“The Satanic Temple would very much like for people to, perhaps, learn to judge other people based on their actions, not based on what they look like” Penny Lane, Director of Hail Satan

The Seven Tenets demonstrate the principles they live by. They are publicly declared, defined clearly and shared consistently through both their messaging and their actions. A lot or brands could learn a lot from this lot!


Mudskipper Challenge Principles

When we talk about Mudskipper Challenge, the values we hold and what we hope people gain from the experience, there really is something within these seven tenets that struck a chord with us.


It has encouraged us to look at ourselves and move away from the vague values that were created to add content to a website that was built around overused and singular buzzwords.

We want to bring about a positive social change and build the course and our events around purpose and authenticity. We want to use a light-hearted manner to communicate a serious message but at the core of this promote innovation on how to approach things differently for people.

Regardless of how we get on, we are at least going to try.

Watch this space for a new and improved set of principles (not going to go as far as calling them ‘tenets’) coming soon. Not only that but how we are going to put them into action.

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